Thursday 22 September 2011
Wednesday 20 July 2011
SWOT Analysis
SWOT Analysis
| Strengths
Ministry of women, Family and community provides counseling service for the girls who are in need. The government also provides shelter for those who are dealing with unwanted pregnancy.
Police are now investigating baby-dumping cases under the Child Act 2001, and those found guilty, face imprisonment of up to 10 years. However, those charged under the Penal Code for attempted murder or murder with intent face up to 30 years’ jail or the death sentence, respectively | Weakness
No sex education taught in school to educate this group of teenagers who are very curious about the opposite sex.
Parents who are very busy with their work and couldn’t care less about their children activities give them freedom to meet their partners and could lead to illicit sex. |
| Opportunities
Malaysia had canceled New Year’s celebration in year 2005 in respect of the tsunami tragedy in Aceh.
The government declares a state of emergency when there are riots in the country. In which makes these teenagers to be in the house. | Threats
Occasions such as Valentine’s Day, Birthday Parties, New Year Celebrations, and etc. are the factors that causes baby dumping.
Easy access to the Internet especially pornography, cyber dating, and video games. Pirated CDs and DVDs are also ways of influencing the minds of younger generation. |
Proposed USP & Channel Distribution
Unique Selling Proposition
A Fun Education for teenagers which suits their personality and lifestyle. And yet able to create awareness about baby dumping issue in the event to prevent them from dumping their babies.
Channel of Distribution
This campaign will be if it could reach out to people who are living in urban, suburban and also rural areas through media such as environmental advertising, television commercials and also website.
Strategic Target Audience
Objectives & Aims
Objective
Enhancing the awareness of the people in giving more value and love to their babies and children and to stop baby dumping cases.
Aim
To educate teenagers who are experiencing this ‘problem’ to choose other alternatives besides dumping their babies.
Market Situation
Demographics Characteristics
a) Age - 13 – 17 Years Old
b) Gender - Male & Female
c) Education - Secondary School
d) Occupation - Student and unemployed
e) Income Range - RM50 to RM400
f) Race - Malay, Chinese, Indian
g) Geographical Location - Urban, Suburban and Rural Areas
Psychographic Characteristics
a) Perception
They perceive life as a playground where they don’t think much about the consequences for the fun they they are having.
They perceive life as a playground where they don’t think much about the consequences for the fun they they are having.
b) Learning
They are mostly influenced by the media especially Television, Internet, Radio, Magazines & Exhibitions.
c) Motivation & Need
Group of teenagers who are still learning about life and the opposite sex.
d) Attitude & Personality
Active, Curious, Adventurous, Easily influenced, Scared and still learning about life.
e) Lifestyle
Socially and/or sexually active and advance teenagers
The Supporting Organization (Brand & Image implication, Features, USP, Positioning Statement)
Brand image & Implication
KPWKM is a ministry of women, family & community development that consistently organize campaigns to bring forth a society that that upholds the principle of substantive equality, to promote and create respect, protection and fulfillment of equal rights for women.
Distinctive Features
KPWKM does not only organize awareness campaigns but they also provide shelters and services that empower them mentally and physically.
KPWKM services offer emotional and social support to women, resident or otherwise and offer after-care, which enable, motivate as well as to inspire them to move on and determine their own future.
KPWKM is a ministry that gives awareness to the public to enhance the level of respect for women, to provide mental and physical protection as well as fulfillment of equal rights for women and to achieve the goal to eliminate discrimination against women.
The Supporting Organization (Services)
Services
Refuge
KPWKM provides a home to battered women and their children. The refuge is also a center for KPWKM’s activities relating to family and women.
Telephone counseling
Telephone counseling is available to deal with women’s problems, crisis situations and to provide basic legal information.
Face-To-Face Counseling
Qualified social workers offer counseling sessions to women who are in need of counseling and not necessarily seeking for shelter. Appointments are required for this service with the social workers.
Child Care Centre
A centre that provides shelter for children who had decided to live independently. They will be given home, proper education at local schools and a support system to meet their physical mental and emotional needs.
The Supporting Organization (Strategies)
Strategies
1. Ensure a gender perspective, family and community groups are integrated in policy formulation and planning and program implementation.
2. Strengthening the implementation of family values in society by working closely with government agencies, private and non-governmental organizations.
3. Auditing rules and existing rules and propose new legislation to ensure the survival, protection and advancement of women, families and communities.
4. Conducting research and development programs in the areas of gender, population, family and community development to promote innovative approaches in planning and program development.
5. Develop and strengthen the social database for comprehensive and integrated planning, monitoring and evaluation of programs for the target group.
6. Enhance the skills and knowledge and empower target groups to enable their effective participation in national development.
7. Increase and diversify opportunities for target groups to improve the socio-economic development programs through the kerjsama implementing agencies.
8. To strengthen the network of national and international levels in order to share information, experiences and expertise.
9. Establish a monitoring and evaluation mechanisms to improve policy and program implementation.
10. Expanding access to information and communication technology (ICT) on women, families and communities.
11. Consolidate and strengthen service delivery at all levels through the financial and human resource management and optimum technology processional.
12.To disseminate information on facilities and services available in the various agencies and organizations to help women, families and communities obtain the services required.
The Supporting Organization (VISION, MISSION, GOAL, OBJECTIVE)
5.2.1 Vision
Forefront to achieve gender equality, family and community development as a caring and prosperous basis of a fairly developed country.
Mission
Integrate the perspectives of women and society into the mainstream of national development and strengthen the family institution towards improving social welfare.
Goal
Develop a prosperous society through the sharing of responsibility of the strategic development and delivery of social services efficiently and effectively.
Objectives
· To increase the participation and active role of women, families and communities as contributors and beneficiaries of development countries.
· Importance of preserving the rights of women, families and communities fairly and impartially without discrimination element.
· Extending equal opportunities to women and society in social, economic and political.
· Strengthen the family institution.
To ensure the delivery and support systems that efficiently and effectively
The Supporting Organization
Ministry of Women, Family and Community Development (KPWKM)
History
The establishment of the Ministry of Women, Family and Community Development (KPWKM) is a manifestation of the country's aspirations, pursuant to the Fourth World Conference on Women, which was held in Beijing in 1995, and has been implemented in accordance to the document entitled "Platform for Action For The Development of Women towards the Year 2000", i.e.:
With the latest reorganization, the Ministry of Women, Family and Community Development now oversees four (4) agencies under its direct jurisdiction i.e.:
History
The establishment of the Ministry of Women, Family and Community Development (KPWKM) is a manifestation of the country's aspirations, pursuant to the Fourth World Conference on Women, which was held in Beijing in 1995, and has been implemented in accordance to the document entitled "Platform for Action For The Development of Women towards the Year 2000", i.e.:
"Establishment of a full-fledged ministry that demonstrates the government's commitment to raise the status of women in this country"
It was first named as the Ministry of Women Affairs and its establishment was announced by YAB the Prime Minister on 17 January 2001. The role and functions of the Ministry were then enlarged and expanded and the ministry was subsequently re-named as the Ministry of Women and Family Development (KPWK) on 15 February 2001. As a result, the Department of Women Affairs (HAWA) and the National Population and Family Development Board (LPPKN) were placed under the jurisdiction of this Ministry.
The role and function of HAWA was subsequently reviewed and restructured and it is now known as the Department for Women Development (JPW).
After the 11th General Election in March 2004, the roles and responsibilities of KPWK were further broadened. On 27 March 2004, the Ministry of National Unity and Social Development was dissolved and some of their functions were subsequently subsumed into KPWK. In line with the restructuring, KPWK was further re-named as the Ministry of Women, Family and Community Development (KPWKM).
With the latest reorganization, the Ministry of Women, Family and Community Development now oversees four (4) agencies under its direct jurisdiction i.e.:
· Department for Women Development (JPW)
· Social Welfare Department of Malaysia (JKMM)
· National Population and Family Development Board (LPPKN)
· Social Institute of Malaysia (ISM)
The NAM Institute for the Empowerment of Women or NIEW was officially established on the 1st of July 2006 and falls under the purview of MWFCD after Malaysia had been given the mandate to establish this Institute by NAM Member Countries.
KPWKM is led by Y.B. Dato' Seri Shahrizat Abdul Jalil (2001 - Februari 2008) as the Minister, entrusted with the responsibility to promote and raise public perception on the importance of the role of women and family institution in contributing towards the developmental agenda of the nation. The Ministry is also responsible for the creation and promotion of community and social awareness programmes as well as the progression of the nation's social development objectives aspects especially those relating to social welfare, in line with the "Caring and Developed Society", emphasized in the nation's Wawasan 2020 (Vision 2020).
At the moment, KPWKM under the helm of Y.B. Senator Dato' Sri Shahrizat Abdul Jalil and Y.B. Senator Puan Heng Seai Kie appointed as Deputy Minister.
Indirect Competitors
Lifebuoy
Products
The desire to be clean, active and healthy is intrinsic to every one – irrespective of age or economic status. Lifebuoy understands this need and champions the cause for hygiene and health around the world.
An inspiring vision for more hygienic, healthier and ultimately more vital communities is the driving force behind the Lifebuoy brand. To realize this vision, Lifebuoy has looked to consistently innovate and provide accessible hygiene and health products to a wide variety of consumers.
This vision also commits the Lifebuoy brand team to visible action, inspiring projects that motivate consumers to improve their hygiene behavior.
In 1894, William Hesketh Lever launched Lifebuoy in the UK as the Royal Disinfectant Soap.
Products
Bar Soap
Hand Wash
Body wash
Hand Sanitizer
Men’s Range
Clear Skin
YU YEE OIL
Yu Yee Oil is a herbal medicated ointment with sweet peppermint smell. It is use traditionally to relief winds and bloated problem in babies. Chinese mothers have been using it for centuries and it has been time-proven to be an effective treatment for gassy babies. Colic is believed by many to be caused by problems with the baby’s immature digestive system causing painful abdominal trapped gas. By using Yu Yee Oil you will be effectively relieving colic and soothing baby. It also helps to reduce mild muscle and joint aches and pain of all ages.
Direct Competitors
Pureen
The story began more than 35 years ago when a young Southeast Asian pharmacist founded Pureen. His vision for Pureen was as clear then as it is today: Thinking About Baby and You. Pureen continue to develop a family of products of the highest quality, made with the safest ingredients, produced under the safest standards.
Over the years, Pureen have grown from their Pureen Baby product line to a full range of products designed to ease and comfort Baby, Mom and Family. Their mission remains constant: Thinking About Baby and You.
Thinking About Baby and You, we will continue to develop customized products of the highest quality, designed to meet their customers’ unique needs.
Their products will always be represented by professionals who are passionate about wellness, and will always be available in stores that share their commitment to customers and family.
Products
Baby Wear & Soft Accessories
Baby Diapers
Nursing & Feeding AccessoriesBaby Toiletries
Kids Toiletries
Family Toiletries
Oral Care
Nasal Care
Baby Wipes
Detergents
Napkins & Related Products
Nutritionals
Feminine Care
Disposable UnderwearsANAKKU
History:
Established in 1973, Anakku is today the largest public listed company of baby clothes and babycare products in Malaysia, recognised as being the most experienced and innovative manufacturer in its field. "Anakku" or "My Child" a name so simple yet so meaningful and universal. That is the appeal of the Anakku name which has gained worldwide acceptance for baby products of premium quality, safety and reliability. Among the countries in the world where Anakku is a registered trademark include Malaysia, Singapore, Australia, Britain, Brunei, China, Hong Kong, Ireland, New Zealand, Philippines, Saudi Arabia, Taiwan and Vietnam. Anakku, the complete babycare brand built on a strong, solid foundation of premium quality which babies will love around the world.
Product and Services:
As a total babycare specialist, Anakku also offers services beyond manufacturing. Services like marketing expertise and international networking; designing and craftsmanship by a team of internationally trained designers that can cater to the taste and preference of different markets. Total Baby Products Specialist; offering a complete range of apparel, toiletries, disposable diapers, feeding equipment, toys, baby accessories and gift sets. In addition to the Anakku house brand, a variety of international and well-established names are represented and distributed by Anakku. These include the world-renowned Disney Babies, Sesame Street, Looney Tunes and Pur from the United States; Tommee Tippee from the United Kingdom ; Smiley Babies from France and Tommy & Oscar from Italy
Cultures and Values:
Every product that carries the Anakku name is a labour of love - from selection of premium quality materials to the finest craftsmanship right down to packaging and delivery. At every process, stringent quality control ensures that every product that reaches you is an expression of love, comfort and safety. Which is why at Anakku, our philosophy is to continually add value to an increasing variety of babycare products with safety and innovative features. Because after all we believe there is no value greater to a baby than the value of a parent's love....with Anakku.
Brand Consumer/Stakeholder (Baby Johnson)
Current Consumer Characteristics
Segmentation
Child: 0 – 5 years old
Youth: 16 – 25 years old
Young Adults: 26 – 35 years old
Women: 36 and above
Target Market
Johnson’s Baby core target audience is from the age of 16 to 35 year old women
New Target Segment
Men
Stakeholders
Board of Directors
Mary Sue Coleman, Ph.D
President, University of Michigan
James G. Cullen
Retired president and Chief Operating Officer, Bell Atlantic Corportion
Ian E.L. Davis
Former Worldwide Management Director of McKinsey & Company
Michael M.E. Johns, M.D.
Chancellor, Emory University
Susan L. Lindquist, Ph.D
Member and former director, Whitehead Institute for Biomedical Research; Professor of Biology, Massachusetts Institute of Technology.
Anne M. Mulcahy
Retired Chairman and Chief Executive Officer, Xerox Corporation.
Leo F. Mullin
Retired Chairman and Chief Executive Officer, Delta Air Lines, Inc
Williams D. Perez
Senior Advisor, Greenhill & Co., Inc.; Retired President and Chief Executive Officer, Mm. Wringley Jr. Company.
Charles Prince
Chairman, Sconset Group LLC; Senior Counselor, Albright Capital Management LLC; Retired Chairman and Chief Executive Officer, Citigroup Inc.
David Satcher, M.D., Ph.D
Director, Center of Excellence in Health Disparities, Director, Satcher Health Leadership Institute and Poussaint-Satcher-Cosby Chair in Mental Health, Morehouse School of Medicine.
William C. Weldon
Chairman, Board of Directors and Chief Executive Officer, Chairman, Executive Committee.
Brand Overview (Baby Johnson)
For over 100 years, Johnson’s Baby has dedicated themselves to understanding babies and the special nurturing their eyes, skin, and hair require. They use that knowledge to provide mothers with safe, clinically proven mild, and gentle products. But they don't stop there. Their products also engage the senses, evoke positive emotions, and ultimately enhance the loving bond between mother and baby.
That's why moms and healthcare professionals around the world have trusted the JOHNSON'S® Brand to care for their babies. It's a responsibility Johnson’s Baby take seriously as they continue to apply their knowledge and research to bring consumers safe, innovative products that live up to their pure, mild and gentle promise.
Johnson’s Baby committed to working with moms, healthcare professionals, scientists and experts in public health to ensure that their products continue to achieve the highest of the JOHNSON'S® Brand standards. They continue to work to reduce environmental impact to help leave behind a world your baby will proudly inherit.
Brand Image & Implications
For over 100 years, Johnson’s Baby has dedicated us in understanding babies need and the special nurturing their eyes, skin and hair require, They use that knowledge to provide mothers with safe, clinically proven mild and gentle products. But they don’t stop there. Their products also engage the senses, evoke positive emotions, and ultimately enhance the loving bond between mother and baby
Johnson & Johnson Vision
· Johnson & Johnson’s vision is to be a source of innovation for emerging markets and address the unique needs of Asia Pacific patients. This might include devices for specific disease states that are prevalent in Asia, simplified and smaller instruments, multi-use or disposable products that are more economical, or a product range for rural health centers.
In June 2011, a Medical Devices and Diagnostics R&D center will open in Suzhou, China, focused on market-appropriate innovation for fast-growing emerging markets. Functions to support this innovation will also be based on the campus, including new product development and marketing, clinical research, regulatory, quality assurance and operations.
Johnson & Johnson has also entered into pharmaceutical research partnerships that connect biotech, medical and academic communities to its global research centers. One is a partnership in cancer research formed in 2008 with Tianjin Medical University Cancer Hospital in China. In November 2010, research collaboration between Tsinghua University in China and Janssen Pharmaceutica N.V. was announced. This five-year strategic partnership aims to accelerate discovery research and foster new therapeutic approaches for infectious diseases, an area of significant unmet medical need and one where we feel we can contribute positively to public health goals in China.
In 2009, Johnson & Johnson established a first-of-its-kind late-phase chemical entity facility, Analytical and Pharmaceutical Development Center, in Mumbai, India. The center will play a key role in addressing major global health care challenges, many of which also face Mumbai and the region.
For the consumer sector, the Emerging Market Innovation Center that opened in Shanghai in 2007 is built on a consumer closeness and bonding program, an integral part of emerging market product design and development to meet needs in China.
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