Brand Consumer/Stakeholder (Baby Johnson)

Current Consumer Characteristics

Segmentation

Child: 0 – 5 years old

Youth: 16 – 25 years old

Young Adults: 26 – 35 years old

Women: 36 and above

Target Market

Johnson’s Baby core target audience is from the age of 16 to 35 year old women

New Target Segment

Men

Stakeholders

Board of Directors

Mary Sue Coleman, Ph.D

President, University of Michigan

James G. Cullen

Retired president and Chief Operating Officer, Bell Atlantic Corportion

Ian E.L. Davis

Former Worldwide Management Director of McKinsey & Company

Michael M.E. Johns, M.D.

Chancellor, Emory University

Susan L. Lindquist, Ph.D

Member and former director, Whitehead Institute for Biomedical Research; Professor of Biology, Massachusetts Institute of Technology.

Anne M. Mulcahy

Retired Chairman and Chief Executive Officer, Xerox Corporation.

Leo F. Mullin

Retired Chairman and Chief Executive Officer, Delta Air Lines, Inc

Williams D. Perez

Senior Advisor, Greenhill & Co., Inc.; Retired President and Chief Executive Officer, Mm. Wringley Jr. Company.

Charles Prince

Chairman, Sconset Group LLC; Senior Counselor, Albright Capital Management LLC; Retired Chairman and Chief Executive Officer, Citigroup Inc.

David Satcher, M.D., Ph.D

Director, Center of Excellence in Health Disparities, Director, Satcher Health Leadership Institute and Poussaint-Satcher-Cosby Chair in Mental Health, Morehouse School of Medicine.

William C. Weldon

Chairman, Board of Directors and Chief Executive Officer, Chairman, Executive Committee.